I posted some goal setting tips in January and thought it would be appropriate to share my blog goals with my readers. I’m doing this for a couple of reasons.
First, by sharing my goals publicly it creates a level of accountability. Sure, I could probably keep my goals to myself, but then only I could hold myself accountable…and let’s be honest, that’s hard to do! Now that my goals are out there for everyone to see, I have to uphold my end of the deal.
Second, I like being transparent with my readers. Starting a blog is hard work! Not only do you have to craft content, but you have to think about the images, web design, sharing strategy, etc. I can see how people get overwhelmed and never launch. I’m taking it one step at a time because I want my blog to be something that I can do for the next 5-10 years. By being transparent, I’m sharing real-life struggles — like the fact that my photos suck! I take them on my phone at night when there’s poor lighting. And we have a super expensive DSLR camera sitting in the closet. You guys get to witness my real-life learning curve.
So…what are my blog goals for 2018?
#1. Move to a self-hosted site.
Check! I’ve already completed this goal! I ditched my free WordPress site and upgraded to a paid, self-hosted site. I knew I wanted blogging to be a long-term hobby, so I figured I’d go ahead and purchase a domain name (my URL) and move all of my posts to the new website. By owning my site, I can fully customize everything. Plus, there’s an opportunity to monetize my site if I own it. Maybe that will be a goal for 2019!
#2. Improve photo quality.
I mentioned this above, but I know my photos suck! I use my Samsung Galaxy S7 even though we have a DSLR sitting in the closet. I’ve been using Canva for some stock images, but they’re not unique to me or my blog style. I’m setting a goal to learn how to use the DSLR and appropriate software to improve the quality of images on my site. If you have any tips, let me know!
#3. Increase traffic & engagement.
When I first started blogging (consistently in October 2017), I didn’t get a lot of reactions. No comments on the blog, no comments on my social posts. Nothing. But then I had a few friends tell me they liked my finding the perfect sweater post. Before then, I had no idea if anyone even cared about my content! So, I decided to install Google Analytics so I could track traffic on my site. Also, I’ve been researching titles and topics that people are interested in, so I can plan to write about more relevant topics. Lastly, I’ve researched hashtags and groups on Facebook, Instagram, Twitter and Pinterest that will allow more people to see my content. I’m excited to start tracking which posts/topics are more popular with my readers.
That’s it! Only 3 goals for 2018…but they’re big! Learning how to use the DSLR is going to take me a while. And all the research that goes into sharing your content is time-consuming. Wish me luck!